During the past few years the Fragrance and Flavour Industry has witnessed the entrance and the exit of a number of big and small players. The key to survival in this field is product differentiation and competitive pricing. Unless a company is able to compete on both the criteria, survival is a difficult task. It is important for the marketing to focus on the product life cycle and provide information on products expected to perform and in demand.
The key to the growth of this company is in its ability to identify and market products required by the industry. The marketing ensures that the customer needs are met and prompt service ensures customer delight.
The company has ensured this service by appointing agents at vital industrial locations in India and abroad. The representations include the regions of Maharashtra, Delhi, Uttar Pradesh, Karnataka, Tamil Nadu, West Bengal and Gujarat in India. As a part of its international marketing, Organica Aromatics is represented in the United States by its parent company Sabinsa located at New Jersey and and by Sabinsa Japan Corp. located at Tokyo.. These offices caters to the local American and Japanese markets. The marketing team at Organica Aromatics involves itself in identifying ways for value addition, which would deliver a consistent brand message. It gives importance to the product mix and placement, builds long lasting relationships with its sales agents and representatives, facilitates pricing recommendations, identifies areas of opportunity for new products and ensures that prompt service is always provided to its customers at any location across globe. For more information on the company and its products please feel free to get in touch with us directly by writing to us on the link provided in this website or at the addresses given below.